Exactly how Robyn Exton became popular lesbian dating software their

Exactly how Robyn Exton became popular lesbian dating software their

Whenever Robyn Exton first established her dating and social networking application for lesbians and bisexual women, deficiencies in finances to promote intended she’d head to clubs armed with bottles of spirit.

“in early time I’d choose nightclubs with a bottle of sambuca within one hands, and tequila when you look at the other, and promote babes to down load the app in return for a try,” claims the 29-year-old.

After that at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton pleasure, she directed ladies by standing up beyond your mobile toilets providing toilet paper with leaflets providing the application.

This is back 2013, and Ms Exton’s low-cost, but revolutionary, approach to promotional eventually saw consumer numbers rise steadily, then furthermore getting grip using positive person to person.

Launched in London, however with the head office thinking of moving san francisco bay area last year to become nearer to United States dealers, and be in the heavy of strong social media scene, the Her app is now offering one or more million women users throughout the world.


This lady came into this world from Ms Exton’s stress with established lesbian online dating website and apps, which she don’t imagine were sufficient.

She says the market ended up being reigned over by “dating sites that were initially made for homosexual guys, and updated green for lesbians”.

Ms Exton got an inside companies knowledge of this because at that time she got helping a London-based advertising agency, in which this lady clients made internet dating platforms.

The light bulb time whenever she e whenever she was in a club with two family, certainly one of whom got separate along with her gf.

Ms Exton states: “We told her you’ve got to join these websites to satisfy someone else, there isn’t any some other selection.

“it absolutely was crazy because I realized a for the reason that my customer, and I also think, ‘is this top that exists to lady? Since it is humiliating, and embarrassing that individuals include obligated to make use of these’.”

Equipped with ?’??10,000 of benefit, like a ?’??4,000 lotto win, Ms Exton founded the first incarnation of this lady in 2013, in the beginning contacting it Dattch, which endured for “date catch”.

To lock in service cheekylovers and business guidance she effectively achieved somewhere on initial mentoring plan Wayra, that’s manage by telecom company Telefonica.

In the beginning just an online dating software, extra information has been added over the last three years, like a reports area, and occasion lists.

“lots of the people have been in a partnership, but utilize the app to learn what exactly is taking place within the area, read LGBT contents, to make buddies inside their area.”

Paid-for type

Since their publish, Her has actually brought up $2.5m (?’??1.7m) in resource, with US investors like Michael Birch, president of social media Bebo, and Alexis Ohanian, co-founder of news system Reddit.

However, it possess yet to make any cash, as Ms Exton has yet adopted the well-trodden course of gaining traction by providing a no cost solution.

Ms Exton defintely won’t be drawn on costs, and exactly what it will include, but she really does say there’ll be “extra value-added properties”.

Technology specialist Britanny Carter of data class IbisWorld says that programs for example Her, that cater to certain class, have the ability to properly carve a distinct segment around the online dating sites area.

She adds: “Including material to further participate consumers is a wonderful means for Her to encourage app practices, particularly when an individual base are smaller than average development is very important.”

“similar to dating apps, the changing expenses between apps are reduced, so their will likely face opposition from other apps trying focus on the lesbian industry.”

‘Thank you’

Today located in bay area with five co-worker, while two other the woman staff stay in London, Ms Exton claims the software is often on protect well from people trying to signup.

To stop this, all customers need to validate their own sex by signing up through their unique myspace or Instagram records, while Her possess additional checking components positioned, and genuine consumers become “fast to document people that don’t appreciate the city”.

On a more good mention, Ms Exton states she actually is happy to to listen reports about ladies who have the ability to “figure out a huge part of her sex” thanks to joining Her.

She recalls committed whenever a girl came up to the girl at the end of a conference she is talking at.

“She simply desired to express gratitude,” states Ms Exton. “She had come upon Her. and she could today talk with a small grouping of female just like her, just who produced the girl believe OK, and weren’t likely to query this lady exactly what she recognizes since.”